Turning Channel Partnerships Into a Revenue Driver

We help software businesses grow through strategic sales channel partnerships and effective partner marketing. Together, we turn channel partnerships into a core growth driver for your business.

Helping software Businesses grow through sales channel partnerships

Channel partnerships have the power to transform businesses. We work with B2B software companies to build thriving channel partner networks that turn channel partnerships into a growth driver.

By combining our proven partnership frameworks with practical execution models, we create channel partnerships that are built on trust and bring measurable results.

Get expert support that drives tangible results

  • Developing partner-driven business model for your for B2B software products – from strategy to practice

  • Making your partner marketing shine

  • Creating channel partner strategies and implementing partner models​

  • Developing processes and implementing tools for your Partner Management process​

  • Product Management + Product Marketing with and within partner channel​

  • Leading change programs towards partner-driven business mindset​

Launch your Partnerships engine!

  • Channel Partner Strategy Assessment

    Wondering if channel partnerships would be the way to grow your business?

    Your current partner channel does not bring the expected sales results?

    Vanity partnerships hoarding your time and energy?

    Spark + Boom’s Channel Partner Strategy Assessment is an effective way to analyze your partner strategy readiness and find gaps in your partner strategy!

  • Interim Head of Partnerships

    Experienced interim leader is a temporary operative or strategic development force giving guidance and helping you to navigate and generate growth.

    Interim leader will help you to raise level of marketing or partnership operations and eventually grow sales.

  • Growing with Microsoft partner network

    Microsoft Microsoft Partner Network is one of the most extensive and influential technology ecosystems.

    We help you navigate the Microsoft partner network and benefit from the MS partner programs.

    Whether it is taking your software into Microsoft Marketplace, finding new clients or business partners, or making your marketing to stand out on the crowded Microsoft partner ecosystem, Spark + Boom’s experienced team will help.

  • Establishing new sales channel for your software product

    Channel partnerships enable businesses to expand their markets by providing access to new customer bases and geographical regions, often through the established networks and local business of channel partners.

    We help you in defining your partner model, finding the right partners and build your partner marketing.

  • Growing into new markets

    Expanding into a new market is a strategic move for increasing revenue, diversifying your customer base, and achieve sustainable growth.

    Selling your solutions through partner channel is a effective approach for entering new markets.

    It is our job to support in building your partner sales channel and help you grow.

  • Change to partner-centric operation model

    Partnerships thrive on trust and mutual success.

    Transitioning to a partner-centric operation model can be transformative for a company, as it requires changes on business processes and mindset of the team.

    The effort is worthwhile, because sales channel partnerships can be effective way to scale business while keeping risks in control.

  • Channel partner management platform implementations

    What Partner Relationship Management (PRM) platform even is?

    Think PRM platform as CRM but for your partner sales channel.

    Be it Microsoft 365 based partner portal or dedicated PRM platform, we partner support you in the implementation of the platform and taking partn management processes into use.

  • Contact us

    Fill the form and we’ll be in touch!

See our services

Growing with Microsoft Partner Network

With its 400,000+ partner organizations globally, Microsoft partner ecosystem is one of the largest software and information technology ecosystems in the world. It is a vast network of resources, expertise, and opportunities that spans over all the markets globally.

Leverage the Microsoft ecosystem to find new growth opportunities for your product and services offerings. We help you navigate the Microsoft partner network and benefit from the MS partner programs.

  • Finding business partners from MSPs, ISVs, SCPs

  • Make your brand and marketing stand out in Microsoft partner ecosystem

  • List and promote your solutions and services on the Microsoft Marketplace

  • Co-sell with Microsoft - benefit from MS co-sell programs and funding

Case Examples

Meet Jarmo

I’ve spent the past 10 or so years diving deep into the diverse aspects of Channel Partnerships for software and services. Essentially to find and onboard the right sellers and delivery partners for software companies to scale their tech business.

I would love to make that experience into your use and help you find growth from Partnerships.

I’ve had the privilege of developing partner channel across the US, Nordics, and Central Europe, working closely with partners to help them succeed in both sales and delivery of solutions. It’s been a great ride with lots of learning, lots of building.

What I bring to the table is hands-on experience in partner-led business development, channel strategy, partner marketing, and management. Combined with a background in leading product development and services teams and businesses, I offer a well-rounded view of what it takes to build channel partnerships that actually work.

With master’s degrees in both Engineering and Business Administration, I’m comfortable navigating both the technical and commercial sides of the business, bridging gaps and finding opportunities.

I’m all about action, collaboration, and making things happen. I believe growth starts with a single step and that anyone can make a difference.

Let’s talk. Click the button and drop me a note. I’d love to hear what you’re working on and explore how Partnerships could help you grow. 

Regards, Jarmo Kuusinen

PROFILE & SPECIALITIES​

Developing partner strategies, partnership models and partner management processes​

Product management and product development

Project management

Building, leading and growing multinational teams and businesses.

Microsoft 365 and Copilot partner ecosystem specialist

EDUCATION​

M.Sc. Business Administration

M.Sc. Engineering​