Spark + Boom Co.​
Channel Partnerships for B2B Software Products​

Helping B2B software companies to create more value through channel partnerships​

Channel Partnerships for Software Products​

  • Partner-driven business models for B2B software products – from strategy to practice​

  • Channel partner strategies and partner model implementation​

  • Processes and tools for Partner Management​

  • Change programs towards partner-driven business mindset​

  • Product Management + Product Marketing with and within partner channel​

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Spark + Boom can also help you with

  • Managing Software and IT development projects

  • Business development and change management projects​

  • Microsoft 365 projects​

    • Intranets, extranets, partner portals​

    • Power Platform projects

Why channel partnerships?​

Growing into new markets

Expanding into a new market is a strategic move for businesses looking to increase revenue, diversify their customer base, and achieve sustainable growth. It is our job to help you grow.

Establishing new partner channel

Partnerships enable businesses to leverage shared resources with their channel partners. These collaborations facilitate market expansion by providing access to new customer bases and geographical regions, often through the local expertise and established networks of the partner. Partnerships also distribute the risks associated with new ventures, mitigating potential financial losses and uncertainties.

New product launch and go-to-market

New B2B software product launches and go-to-market strategies are essential for driving business growth. An effective channel-driven go-to-market strategy ensures that the product reaches the right audience through appropriate channels, with compelling messaging that resonates with potential customers.

Growing with Microsoft partner ecosystem

Microsoft partner ecosystem is one of the largest software and information technology ecosystems in the world - it is a vast network of resources, expertise, and opportunities. Leverage the Microsoft ecosystem to find new growth opportunities for your your product offerings.

Change program to partner-centric operation model

Transitioning to a partner-centric operation model can be transformative for B2B software business, as it may require changes on any business process. However, the effort is worthwhile, because sales partnerships can be effective way to scale business while keeping risks in control. By focusing on partners, businesses can create a collaborative ecosystem where resources and knowledge are shared, driving mutual growth and success.

Scaling product sales and marketing growth

This process is essential because it directly impacts revenue generation and profitability. By effectively scaling sales and marketing efforts, companies can reach a larger audience, increasing their customer base and market share. This expanded reach not only boosts immediate sales but also helps in establishing a stronger brand presence and reputation in the market.